Over 108,000. That's how many US patients our oncology products touched in 2021. And while we're proud of that, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people's lives? We believe the answers are found when curious, courageous and collaborative people like you are empowered to ask new questions, make bolder decisions and take smarter risks.
The Associate Director will focus on CML marketing initiatives that support the development of the brand identity. Candidate will specifically focus on creating and implementing results to ensure an outstanding launch. You will work closely with marketing colleagues to enable superb, highly driven tactical implementation of brand promotional & market shaping strategies with a specific focus on marketing tactics.
Responsibilities: * Inform brand strategy with customer insights o Solicit and incorporate key insights from multiple sources (e.g., field intelligence, market research, medical experts) * Develop and execute marketing tactics for brand, with a focus on HCP o Strategically develop and lead marketing plans and implement activities and tactics. Lead the budgeting requests and execute the initiatives - on budget and on time o Enable launch success in a hybrid (live and virtual) selling environment o Independently lead a range of initiatives from concept to execution (e.g., brand marketing, P2P medical education, regional conference materials and across all channels) o Lead projects through appropriate medical, legal, regulatory approvals o Measure impact of initiatives and adjust accordingly * Ensure field force is properly supported to deliver flawless execution * Collaborate cross functionally to ensure alignment and optimal deliverables o Field sales, medical, market access, global, training, business analytics/market research, digital, HEOR, scientific communications * Lead external agency partners to achieve brand objectives * Execute administrative duties o A&P budget management, assessment of new opportunities, market development planning, annual tactical planning