The Trademark and Licensing Office is responsible for planning, managing. protecting and promoting the use of the University's names, logos, designs, trademarks, service marks and other identifying materials.The Licensing Associate acts as the prime liason with the University's licensing agent, The IMG College Licensing (IMGCL) and manages the daily licensing operatoins for the Chattanooga, Martin, and Health Science Center campuses.
Duties and responsibilities include:
Playing a key role in developing and executing marketing campaigns to fulfill the programs mission.
Maintaining and growing the College Crafter Program for handmade goods adorned with protected University marks.
Assisting the Licensing Director in establishing strategic directions for the Trademark Licensing Program, particularly as it relates to growing the program of the Martin, Chattanooga, and Memphis campuses.
Maintaining professional contact with peer institutions, licensing organizations, and trade organizations.
Maintaintaining the Licensing Office website and explaining the licensing process and policies to external communities, individuals, and current and potential partners.
Working with the University community, manufacturers, retailers and general public to provide information regarding the University's licensing program. This includes meeting with vendors about opportunities and ideas to grow their collegiate branding business for the schools in the University of Tennessee System.
Coordinating and conducting marketplace surveys in order to evaluate the overall health of each brand and mark in the marketplace. This includes routine visits to the Martin and Chattanooga campuses and frequent Knoxville assessments.
Supports a culture of engagement and belonging by treating others with dignity and respect at all times, and by exhibiting conduct that reflects a commitment to diversity, equity, and inclusion.
Respectfully communicates and cooperates with all employees and completes all required diversity awareness training to enhance knowledge and eradicate racism in the workplace.
Internal Number: 219887
About University Administration
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.