Summary The Direct to Consumer e-Commerce Manager, Grills, is responsible for developing strategies and leading planning and execution to support the growth of Weber’s direct to consumer businesses in the U.S. This role will own category growth for grills and focus on site merchandising, promotion planning and content development and optimization, with the goal of delivering a best in class user experience for both shoppers and owners on Weber.com. Collaborating closely with the US & Global Marketing teams and agency partners on creative development and inbound channel management, this position will own product detail, listing, collection and brand/campaign pages, as well as menu, navigation and site search to drive traffic, conversion and average order value and encourage repeat purchase. Essential Duties and Responsibilities: ? Lead product assortment, promotion, content, SEO and merchandising strategy, planning and execution for assigned products, with the goal of delivering a best in class user experience while meeting Weber’s business objectives. ? Develop and lead cross-functional execution of a rolling 12-month calendar, partnering with the US Marketing team to plan and execute across inbound channels, including paid search, email and social. Ensure users experience the Weber brand in a consistent, relevant and memorable way across multiple digital touchpoints. ? Write creative briefs for internal teams and agencies and manage delivery of digital assets (images, video, copy, etc.) for product detail, listing, collection and brand/campaign pages to support user journeys, new product launches and brand and promotional campaigns. Approve all assets and work with Associate Manager, DTC on go live planning and execution. ? Analyze site and business performance to identify actionable insights and build plans to drive increased traffic, optimize conversion, increase average order value and grow attachment rates and units per transaction. ? Develop and manage execution of A/B test plan for content optimization. Recommend UX optimizations and work with Global UX team to measure results and apply UX best practices. Make recommendations to Global UX and IT teams for new & enhanced features, functionality and tech integrations. ? Provide DTC Analyst with input on new product and monthly forecasts and partner with the Strategy & Operations Manager to monitor and maintain stock levels to effectively support item availability, new product launches, promotions, transitions of discontinued items, etc. Assist in development of business cases for improvements & innovation in direct to consumer and ecommerce operations, fulfillment, delivery and return offerings. ? Work closely with Marketing & Consumer Care teams to leverage Weber.com to increase opt-ins and product registrations and measure and manage consumer lifetime value. ? Create and communicate weekly and monthly performance scorecards. Example KPIs: revenue, product mix, conversion rate, average order value, units per transaction, attachment rate, new vs. repeat purchases, etc. ? Continuously scan consumer, brand, retail and competitive environment for DTC innovation and best practices and provide team quarterly updates and recommendations.
Education and Experience Requirements: • 5+ years of e-commerce marketing and merchandising experience on a direct to consumer business with a brand or retailer, with 2+ years directly managing an e-commerce storefront using Salesforce, Magento, Shopify, BigCommerce or similar • Proficient in Google Analytics, with a working knowledge of Google Optimize • Bachelor’s degree in Business, Marketing or another related field • Strong ownership mindset, cross-functional collaboration skills and a drive to deliver results • Strong knowledge of digital technology landscape and tools • Strong analysis, planning & financial acumen • Passion for the constant evolution of e-commerce and how consumers are finding new ways to engage with brands • Highly enthusiastic and hands-on business approach • Strong interpersonal, writing, and presentation skills
Weber-Stephen Products LLC, the world's premiere manufacturer of charcoal and gas grills and accessories strongly advocates that our employees are our greatest asset. They have an active and important role in our company's growth and success. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Products LLC may be right for you. We provide a friendly working atmosphere with an environment of growth and opportunity through innovation, pride, and excellence.
Weber-Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.
Weber is committed to inclusive, equitable and diverse hiring practices. Our goal is to create a workforce which resembles the diverse rich communities in which we live, play, and support every day.
At Weber, grilling is a passion that’s reflected in everything we do. Our goal is to share this ...passion and spark inspiration with the people who matter most – our grilling community. Weber has been the world’s premiere manufacturer of charcoal and gas grills and accessories since 1952. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, employment with Weber may be right for you.