1. Strategize with colleagues and stakeholders to develop, optimize, and analyze email campaigns. workflows, and, as appropriate, other digital communications.2. Manage and/or advise on list building, audience segmentation, and campaign targeting.3. Working independently or with creative team colleagues (writers, graphic designers), generating high-quality email and digital marketing content that is creative, strategic, and effective, developing and managing templates and content blocks within the designated email design system(s).4. Prioritize projects and manage multiple internal stakeholders with competing deadlines.5. Optimize channels and track the performance of campaigns; run appropriate tests and work within regulatory guidelines, accessibility, and brand standards.6. Maintain the