To grow market share of our TAs and brands that leads to becoming market leader in Vietnam.
Strategic planning. Building innovative marketing plans for the portfolio.
Support business sustainability with forecasting of new business opportunities and successful new product launches.
Leveraging customer insights to differentiate EPD in our target segments and develop the portfolio strategy.
Support execution of consumer campaigns for key brands.
Close partnership with Hospital Sales Director and Trade Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs. There is a high degree of indirect influence on sales.
Lead the Vietnam marketing team with strategic focus and clear priorities.
Continually upgrade marketing capabilities in the marketing team to develop and retain marketing talent so there are successors being developed for all key roles.
Recommend validated brand plans for key brands to input to financial planning with deep understanding of:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.