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Unity Automotive

Boynton Beach, Florida

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Group Product Manager/Marketing Manager
Major Responsibilities/Activities:Marketing Strategies & Plans (Consumer & New Retail):Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,Marketing Programs ImplementationPropose action plans and implement agreed plans, including brand communication plan, social & content marketing plans, brand/campaign assets development, consumer activation campaigns landing in new retail channels (eCommerce, MT, pharmacies, etc.) Closely follow up the program result and continuously seek improvement. Evaluate the programs after completion and provide learning for next action


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