The Marketing Manager is responsible for the planning, development and implementation of the company’s marketing strategy, operations, and communications activities. This person works closely with our European based manufacturers to manage and execute the US marketing strategy for each brand individually.
To develop and execute the company marketing strategy in alignment with corporate and sales goals
To set and deliver the short and long-term marketing activities against the strategy and budget in agreement with the President and CEO
To manage and deliver the short and long-term US marketing activities of the key partner brands, working closely and directly with each of the brand marketing teams
To be responsible for the development and implementation of all content, creative and supporting materials in alignment with Group One brand values, and those of the distributed brands
Manage and deliver all exhibition and event activities, working directly with all associated attending brands
Execute and manage all magazine and publication programs, including partner brand PR and advertising
Develop and execute Group One’s digital strategy for lead development and multiple vertical communications
To set KPI’s and measure the success of all marketing, communications and PR programs
To report monthly to management on all marketing developments, KPI’s and general market trends.
3+ years marketing experience
Execution of brand building and development in multiple markets
Large tradeshow and event organization to budget
Management of press, agency and channel relations
Strong knowledge and application of digital marketing techniques including social media and websites
Experience of using professional image editing and design software
Proven ability to plan and oversee projects and budgets
Candidate is required to work out of one of the following office locations: Farmingdale NY, Chatsworth CA, Lititz PA.
Must have the ability to travel domestically and attend events
About Group One LTD
Group One Ltd. is a US importer and distributor for a number of professional audio and lighting manufacturers. The company’s audio division currently distributes Calrec broadcast solutions, DiGiCo digital mixing consoles, KLANG:technologies 3D immersive in-ear monitor mixing systems, Solid State Logic recording solutions, Austrian Audio microphones and headphones, MC2 high quality innovative amplifiers, and XTA digital signal processing equipment and integrated amplification. The lighting division currently distributes Avolites lighting control consoles and ElektraLite LED fixtures.